Building Confidence in a Digital-First World

Digital capability is no longer a specialist skill; it’s a core part of how businesses operate.

From marketing and communication to operations and customer experience, digital tools now sit at the centre of day-to-day business activity. Yet many organisations still feel they are playing catch-up.

BOOST Digital Skills has been developed to help address this gap.

Delivered by Anglia Ruskin University, the programme supports individuals and businesses in building the confidence and capability needed to operate effectively in a digital-first environment.


What Is BOOST Digital Skills?

BOOST Digital Skills is a programme of short, focused courses designed to improve digital knowledge and practical capability.

The courses cover a range of areas including digital marketing, data, productivity tools and online communication, all with a focus on real-world application.

Many of the courses are fully funded for eligible participants, making it easier for businesses to invest in digital development.


Who Is It Designed For?

BOOST Digital Skills is aimed at:

  • Business owners looking to improve their digital presence
  • Teams needing to adopt new tools and systems
  • Individuals wanting to build confidence in digital environments
  • Organisations looking to improve efficiency through technology

No advanced technical knowledge is required, making the programme accessible to a wide range of participants.


What the Programme Includes

Courses are designed to be practical, flexible and relevant to real business needs.

Participants can expect:

  • Hands-on learning with real tools and platforms
  • Clear, jargon-free guidance
  • Flexible delivery formats
  • Immediate, practical takeaways

The focus is on helping participants feel more confident and capable using digital tools in their day-to-day work.


The Impact on Businesses

Improving digital capability can have a direct impact on performance.

Businesses often see:

  • More effective marketing and communication
  • Increased efficiency in operations
  • Better use of data and insights
  • Greater confidence in adopting new technologies

BOOST helps businesses move from uncertainty to confidence in how they use digital tools.


A Local Opportunity

Delivered through ARU, BOOST Digital Skills supports businesses and individuals across Peterborough and the surrounding region.


Accessing the Programme

Courses run throughout the year, with many fully funded for eligible participants.

For organisations looking to strengthen their digital capability, BOOST offers a practical and accessible starting point.

For more details, click here